DX3 introduces curated, intimate networking experiences that put you in the room with the decision-makers, innovators, and industry leaders shaping the future of retail.
Monday, February 23rd, 2026
Hilton Toronto
5:30pm - 6:30pm
Cocktail & Networking Reception
Location: Tom Thomson Room
Tuesday, February 24th, 2026
Hilton Toronto
8:15am - 9:00am
Registration & Networking Breakfast
Location: Toronto Ballroom Foyer
9:00am - 9:10am
Opening Remarks
Location: Toronto Ballroom
9:10am - 9:35am
The Next Tech Tsunami: Leadership in an Age of AI
Location: Toronto Ballroom
In this keynote, Adam Froman reflects on a moment in 2000 when the Internet was dismissed as temporary—only to fundamentally reshape entire industries. Today, AI presents a similar inflection point: widely adopted but deeply underestimated. This talk challenges leaders to move beyond experimentation and prepare strategically for the structural shifts in power, trust, and decision-making that the AI era will bring.

9:35am - 10:15am
Biggest Threats & Opportunities for Canadian Retail CMOs
Location: Toronto Ballroom
As Canadian retail evolves at lightning speed, what can marketing leaders learn from 2025—and how can they prepare for 2026 and beyond?
This panel brings together industry experts to explore emerging trends, shifting consumer behaviors, and the marketing and media strategies CMOs need to stay ahead, seize opportunities, and drive growth in an ever-changing landscape.
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10:15am - 10:55am
Navigating Transformation — Reimagining Retail & Brand Resilience
Location: Toronto Ballroom
Join us for an intimate fireside conversation exploring how consumer brands adapt to the rapidly evolving retail landscape.
This session will provide insights into strategic leadership amid change and complex market dynamics, including balancing brand heritage with innovation, making customer-centric decisions, and strengthening brand equity across Canadian and global markets.
Attendees will gain perspectives on managing opportunities and challenges within large-scale retail ecosystems while sustaining relevance and long-term impact.
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10:55am - 11:20am
Morning Coffee & Networking Break
Location: Toronto Ballroom Foyer
11:20am - 12:00pm
Retail Real Estate – Is a Physical Store Still Worth It?
Location: Toronto Ballroom
Operating physical stores has never been more challenging. Rising costs for staffing, utilities, and upkeep, combined with declining foot traffic, are putting pressure on traditional retail formats. At the same time, the crash in consumer real estate has weakened liquidity and confidence, impacting categories like home furnishings and renovations. Despite Canada’s population growth, many malls and shopping centres are struggling to regain momentum.
This session examines whether maintaining a physical presence still makes sense, and explores strategies for retailers and landlords to adapt, recover lost ground, and thrive in a changing retail landscape.
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12:00pm - 12:30pm
Mind the Gap: Ranking Canada’s Retailers on the New Shopper Reality
Location: Toronto Ballroom
In an era where "omnichannel" is the baseline, the real differentiator is how well a brand actually understands the human at the other end of the screen, or the aisle.
Join Sid Lee and Haigo as we unveil the results of our comprehensive study on the Canadian shopper, mapping the hidden friction points and surprising desires across the national retail landscape.
We’ve ranked Canada’s top retailers based on their ability to bridge the gap between consumer expectation and reality. By deconstructing best practices from top performers and highlighting the specific tensions within each sector, we’ll move past the "what" of retail data and dive deep into the "how" of winning the Canadian market.
Walk away with a data-backed roadmap of the "unmet needs" in your specific sector and a cross-industry toolkit of best practices to turn shopper frustration into brand-defining moments.
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12:30pm - 1:30pm
Networking Lunch
Location: Toronto Ballroom Foyer
1:30pm - 2:10pm
Competition & How to Scale – Present-Day Challenges
Location: Toronto Ballroom Foyer
As competition from global giants and large domestic chains intensifies—driven by superior scale, buying power, and logistics—smaller retailers face mounting pressure. At the same time, e-commerce growth is leveling off and consumers increasingly expect seamless omnichannel experiences.
This session explores the key challenges smaller retailers face today and the strategies they can use to scale operations, strengthen their competitive position, and compete more effectively in a crowded marketplace.
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2:10pm - 2:30pm
Afternoon Coffee & Networking Break
Location: Toronto Ballroom Foyer
2:30pm - 3:10pm
The Everywhere Store: Mastering Social Commerce in the Digital Age
Location: Toronto Ballroom
Social commerce is reshaping the retail landscape, turning platforms like TikTok, Instagram, Meta and Snapchat into fully integrated storefronts. From one-click purchases in videos and live streams to leveraging influencers for conversions rather than just messaging, retailers can create seamless digital paths to purchase.
This session explores the convergence of commerce and content, the rise of live stream shopping, and how brands can thrive in the “everywhere store” era.
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3:10pm - 3:50pm
From Insight to Impact: Driving Retail Success in a Rapidly Changing World
Location: Toronto Ballroom
Retailers can strengthen their competitive position by leveraging AI and data to improve forecasting and personalization, delivering seamless omnichannel experiences, embracing local sourcing, and offering value-driven loyalty and payment options. Streamlining technology while prioritizing trust, transparency, and sustainability will be critical to long-term success in a rapidly evolving market.
This panel explores the strategies retailers are using to adapt, innovate, and stay ahead amid ongoing disruption.
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3:50pm - 4:20pm
Navigating Economic Uncertainty and a Fast-Changing Global Landscape
Location: Toronto Ballroom
Amid supply chain disruptions, tariff risks, and heavy reliance on imports, Canadian businesses face growing exposure to global economic shifts.
This keynote will examine the impact of inflation, high interest rates, and changing consumer confidence on spending and discretionary retail.
Attendees will gain insights into how evolving trade dynamics, rising costs, and economic uncertainty are shaping the market and influencing business strategies.

4:20pm - 4:40pm
Closing Remarks & Key Takeaways
Location: Toronto Ballroom



