DX3 introduces curated, intimate networking experiences that put you in the room with the decision-makers, innovators, and industry leaders shaping the future of retail.

Monday, February 23rd, 2026

Hilton Toronto

5:30pm - 6:30pm

Cocktail & Networking Reception

Location: Tom Thomson Room

Tuesday, February 24th, 2026

Hilton Toronto

8:15am - 9:00am

Registration & Networking Breakfast

Location: Toronto Ballroom Foyer

9:00am - 9:10am

Opening Remarks  

Location: Toronto Ballroom

9:10am - 9:35am

The Next Tech Tsunami: Leadership in an Age of AI

Location: Toronto Ballroom

In this keynote, Adam Froman reflects on a moment in 2000 when the Internet was dismissed as temporary—only to fundamentally reshape entire industries. Today, AI presents a similar inflection point: widely adopted but deeply underestimated. This talk challenges leaders to move beyond experimentation and prepare strategically for the structural shifts in power, trust, and decision-making that the AI era will bring.

Adam Froman
Adam Froman
Founder and CEO
Delvinia

9:35am - 10:15am

Biggest Threats & Opportunities for Canadian Retail CMOs

Location: Toronto Ballroom

As Canadian retail evolves at lightning speed, what can marketing leaders learn from 2025—and how can they prepare for 2026 and beyond?

This panel brings together industry experts to explore emerging trends, shifting consumer behaviors, and the marketing and media strategies CMOs need to stay ahead, seize opportunities, and drive growth in an ever-changing landscape.

Moderator:

Jason Hunt
Jason Hunt
Co-founder
Merged Media

Panelists:

Adrian Fuoco
Adrian Fuoco
Chief Marketing Officer
Pizza Pizza

Tanya Kreinin
Tanya Kreinin
Chief Marketing Officer
University of Toronto

10:15am - 10:55am

Navigating Transformation — Reimagining Retail & Brand Resilience

Location: Toronto Ballroom

Join us for an intimate fireside conversation exploring how consumer brands adapt to the rapidly evolving retail landscape.

This session will provide insights into strategic leadership amid change and complex market dynamics, including balancing brand heritage with innovation, making customer-centric decisions, and strengthening brand equity across Canadian and global markets.

Attendees will gain perspectives on managing opportunities and challenges within large-scale retail ecosystems while sustaining relevance and long-term impact.

Moderator:

Andrea Hunt
Andrea Hunt
President & CEO
Association of Canadian Advertisers

Panelist:

Krista Cunningham
Krista Cunningham
General Manager
Revlon Canada Inc.

10:55am - 11:20am

Morning Coffee & Networking Break

Location: Toronto Ballroom Foyer

11:20am - 12:00pm

Retail Real Estate – Is a Physical Store Still Worth It?

Location: Toronto Ballroom

Operating physical stores has never been more challenging. Rising costs for staffing, utilities, and upkeep, combined with declining foot traffic, are putting pressure on traditional retail formats. At the same time, the crash in consumer real estate has weakened liquidity and confidence, impacting categories like home furnishings and renovations. Despite Canada’s population growth, many malls and shopping centres are struggling to regain momentum.

This session examines whether maintaining a physical presence still makes sense, and explores strategies for retailers and landlords to adapt, recover lost ground, and thrive in a changing retail landscape.

Moderator:

Craig Patterson
Craig Patterson
Publisher
Retail Insider

Panelists:

Pino Di Ioia
Pino Di Ioia
CEO
BeaverTails®

Robert Horst
Robert Horst
National Vice President, Retail Operations
Oxford Properties

12:00pm - 12:30pm 

Mind the Gap: Ranking Canada’s Retailers on the New Shopper Reality

Location: Toronto Ballroom 

In an era where "omnichannel" is the baseline, the real differentiator is how well a brand actually understands the human at the other end of the screen, or the aisle.
Join Sid Lee and Haigo as we unveil the results of our comprehensive study on the Canadian shopper, mapping the hidden friction points and surprising desires across the national retail landscape.


We’ve ranked Canada’s top retailers based on their ability to bridge the gap between consumer expectation and reality. By deconstructing best practices from top performers and highlighting the specific tensions within each sector, we’ll move past the "what" of retail data and dive deep into the "how" of winning the Canadian market.


Walk away with a data-backed roadmap of the "unmet needs" in your specific sector and a cross-industry toolkit of best practices to turn shopper frustration into brand-defining moments.

Speakers:

Marie Lise Campeau
Marie Lise Campeau
Global CEO
Sid Lee Group

Guewen Loussouarn
Guewen Loussouarn
Founder & CEO
Haigo & Sid Lee Group

12:30pm - 1:30pm 

Networking Lunch

Location: Toronto Ballroom Foyer

1:30pm - 2:10pm 

Competition & How to Scale – Present-Day Challenges

Location: Toronto Ballroom Foyer

As competition from global giants and large domestic chains intensifies—driven by superior scale, buying power, and logistics—smaller retailers face mounting pressure. At the same time, e-commerce growth is leveling off and consumers increasingly expect seamless omnichannel experiences.

This session explores the key challenges smaller retailers face today and the strategies they can use to scale operations, strengthen their competitive position, and compete more effectively in a crowded marketplace.

Moderator:

Leigh Pearson
Leigh Pearson
Managing Director
BGIS

Panelists:

John Fanous
John Fanous
Head of Omni-Channel Retail
Google and YouTube Canada

Thomas Hamilton
Thomas Hamilton
VP Marketing & Sales
Snuggle Bugz

Thomas Wong
Thomas Wong
Co-Founder and President
Kevito group

2:10pm - 2:30pm 

Afternoon Coffee & Networking Break

Location: Toronto Ballroom Foyer

2:30pm - 3:10pm 

The Everywhere Store: Mastering Social Commerce in the Digital Age

Location: Toronto Ballroom 

Social commerce is reshaping the retail landscape, turning platforms like TikTok, Instagram, Meta and Snapchat into fully integrated storefronts. From one-click purchases in videos and live streams to leveraging influencers for conversions rather than just messaging, retailers can create seamless digital paths to purchase.

This session explores the convergence of commerce and content, the rise of live stream shopping, and how brands can thrive in the “everywhere store” era.

Moderator:

Sara Jetta
Sara Jetta
Head of Tax Transformation & AI
BDO Canada

Panelists:

Daniel Francavilla
Daniel Francavilla
Content & Brand Strategist
Daniel Does & Clarity Content

Martin Svensson
Martin Svensson
Sector Lead, Retail, Finserv, Tech & Telco at Snapchat Canada
SnapChat

Richard Wong
Richard Wong
Senior Account Executive- Amazon ADS
Amazon

3:10pm - 3:50pm

From Insight to Impact: Driving Retail Success in a Rapidly Changing World  

Location: Toronto Ballroom 

Retailers can strengthen their competitive position by leveraging AI and data to improve forecasting and personalization, delivering seamless omnichannel experiences, embracing local sourcing, and offering value-driven loyalty and payment options. Streamlining technology while prioritizing trust, transparency, and sustainability will be critical to long-term success in a rapidly evolving market.

This panel explores the strategies retailers are using to adapt, innovate, and stay ahead amid ongoing disruption.

Moderator:

Tara Conway
Tara Conway
Partner
Commerce Rewired

Panelists:

Chancy Chen
Chancy Chen
Head of Omnichannel Customer Experience
T&T Supermarkets

Sari Deckelbaum
Sari Deckelbaum
Senior VP, ecommerce
Sleep Country Canada

Geoffrey Macdonald
Geoffrey Macdonald
Chief Financial Officer
IKEA Canada

3:50pm - 4:20pm 

Navigating Economic Uncertainty and a Fast-Changing Global Landscape

Location: Toronto Ballroom 

Amid supply chain disruptions, tariff risks, and heavy reliance on imports, Canadian businesses face growing exposure to global economic shifts.

 This keynote will examine the impact of inflation, high interest rates, and changing consumer confidence on spending and discretionary retail.

Attendees will gain insights into how evolving trade dynamics, rising costs, and economic uncertainty are shaping the market and influencing business strategies.

Benjamin Tal
Benjamin Tal
Managing Director and Deputy Chief Economist
CIBC Capital Markets Inc.

4:20pm  - 4:40pm

Closing Remarks & Key Takeaways

Location: Toronto Ballroom