John is Google and YouTube's Head of Omni-Channel Retail for Canada. He is an
accomplished and recognized leader in Canada's omni-channel shopping ecosystem, helping
organizations (ranging from startups to Fortune-100 retailers) make the pivot to digital shopper
engagement for over fifteen years.

John joined Google ten years ago, and has helped lead partnerships with some of the fastest
growing omni-channel retailers in North America over that time - with a focus on
attribution/measurement via technology and AI adoption, digital education for C-suite partners,
and helping retailers build new profit centers through initiatives including Google Retail Media.
He has been the most requested internal business coach at Google Canada since the
program's formal introduction in 2023, helping craft our executive engagement strategy across
all verticals.

In addition to his role at Google, John is the co-chair of the IAB Canada's Retail Media
Committee. He is a past recipient of Marketing Mag's Top 30 Under 30 award, and has had his
retail insights published in major Canadian platforms including The Globe & Mail, Financial Post
and Yahoo! Finance, in addition to national TV interviews with CTV News Channel and Canada
AM.