Since 2024, Adrian has served as the Chief Marketing Officer for Pizza Pizza and Pizza 73 in Canada, as well as PZA Pizzeria in Mexico. Before that, he served as the Vice President of Marketing, starting in 2019.

In his role, Adrian is accountable for brand strategies, omnichannel marketing planning, communications, food innovation and menu strategy. Adrian believes great brands lead with creativity and bold ideas, backed by strategy and the courage to fail (sometimes).

At Pizza Pizza, Adrian has worked to bring renewed purpose through a new brand strategy and investments in community, diversity, and food waste reduction. Launched in 2022, the supporting “Everyone Deserves Pizza” campaign platform has driven renewed interest, relevance and sales for Pizza Pizza.

Prior to Pizza Pizza, Adrian was at Boston Pizza and Canadian Tire, honing his marketing skills in both the foodservice industry and hard goods retail. In 12 years at Canadian Tire, Adrian was instrumental in leading category marketing plans, launching the JumpStart brand and later the “Canada's Store” campaign. During his five years at Boston Pizza, Adrian helped refocus the brand on pizza, family dining, sports and miniature patio chairs.