Tara Conway is a visionary eCommerce and digital retail strategist with over 25 years of leadership experience driving growth, innovation, and operational excellence. Renowned for her expertise in the Canadian digital retail ecosystem, she has led transformative initiatives that deliver exceptional revenue growth, optimize operations, and elevate customer experiences at scale at Black’s, Toys “R”Us and The Source.

Tara is a partner at Commerce Rewired, a thought-leadership collective focused on reimagining commerce for today’s rapidly evolving digital economy. Through Commerce Rewired, she works with founders, executives, and organizations to challenge outdated playbooks, harness technology and data, and build future-ready operating models that drive sustainable growth.