Guewen Loussouarn is a seasoned marketing strategist and entrepreneur with over two decades of experience helping global organizations evolve alongside the connected consumer. During his tenure at Google, Nurun, and Artefact, he spearheaded award-winning campaigns for iconic brands including Lacoste, Orange, and ING across Europe.

Since 2015, Guewen has been at the forefront of human-centric design at Haigo. His signature methodology—transforming human needs into viable, high-impact products and services—is now a cornerstone of his teachings at HEC Paris and London Business School. In 2020, he joined the Sid Lee family, leveraging the global creative power of the renowned Canadian agency to advise leaders at LVMH, Deezer, and AXA.

At DX3, Guewen returns to the basics, challenging Canadian retailers to cut through the noise and reconnect with the fundamental needs of their shoppers to drive measurable results.