Social commerce is reshaping the retail landscape, turning platforms like TikTok, Instagram, Meta and Snapchat into fully integrated storefronts. From one-click purchases in videos and live streams to leveraging influencers for conversions rather than just messaging, retailers can create seamless digital paths to purchase.

This session explores the convergence of commerce and content, the rise of live stream shopping, and how brands can thrive in the “everywhere store” era.